WORLDEF Dubai 2026 Brings Global E-Commerce Together

The second edition of WORLDEF DUBAI, the largest e-commerce gathering in the MENA region, will take place from 12–14 February 2026 at Dubai CommerCity, Dubai’s first free zone dedicated to the digital commerce sector. Organized in cooperation with WORLDEF and Dubai CommerCity, the event aims to support companies, entrepreneurs, and investors operating in cross-border e-commerce and digital commerce, as well as government entities and digital solution providers, in growing at an international scale.

WORLDEF DUBAI aims to create business opportunities, strengthen cooperation and partnerships, encourage the exchange of knowledge and experience, and explore the latest trends in the digital commerce sector, thereby expanding the boundaries of global trade and supporting the growth of a sustainable digital economy.

Amna Lootah: The Forum Acts as a Strategic Catalyst to Open New Horizons for Companies

Her Excellency Amna Lootah, Director General of Dubai CommerCity and Dubai Airport Freezone (DAFZ), said: “Hosting the WORLDEF DUBAI 2026 forum reflects Dubai CommerCity’s commitment to supporting the global digital commerce ecosystem and strengthening Dubai’s position as a global leader in trade and digital commerce. The expected increase in the number of participants and countries symbolizes the scale of international confidence in Dubai’s investment environment and advanced infrastructure.”

Lootah added, “The forum serves as a strategic catalyst for strengthening international partnerships and opening new horizons for companies. It also supports the goals of sustainable economic growth, in line with the emirate’s vision for the future, and contributes to enabling companies to expand globally and benefit from the growing opportunities within the digital commerce ecosystem.”

Omar Nart: We Are Proud to Organize This Event in Cooperation with Dubai CommerCity

WORLDEF CEO Omar Nart

WORLDEF CEO Omar Nart said: “The forum, in its first edition, succeeded in exceeding expectations in terms of turnout and interactive sessions, and we are confident in the success of its second edition with a focus on presenting a comprehensive agenda that meets the aspirations of digital commerce companies at the local, regional, and global levels, in addition to specialists in digital and cross-border commerce, digital transformation, and other related fields. We are proud to organize this event in cooperation with Dubai CommerCity, which plays a pivotal role in developing the digital commerce sector at the regional level.”

WORLDEF DUBAI Strengthens Dubai’s Critical Role in Digital Commerce Transformation

The global e-commerce event WORLDEF DUBAI 2026 focuses on taking digital commerce in the MENA region even further. Aligned with the “Dubai Economic Agenda D33,” which aims to enhance the Emirate’s competitiveness, reinforce its position as a global hub for smart trade, and support the business ecosystem and cross-border trade, the event contributes to accelerating the growth of the digital economy and shaping its future on a regional and global scale.

The first edition of WORLDEF DUBAI was held in December 2024. Hosted at Dubai CommerCity, the inaugural event welcomed more than 5,000 participants from over 40 countries. Following the outstanding success of the previous edition, the event is being held for the second time. This year’s edition is expected to witness a qualified expansion in terms of scale and international reach. The event targets markets across the Middle East, Africa, Europe, the United Kingdom, India, and Central Asia.

At WORLDEF DUBAI 2026, 200 speakers specialized in the digital commerce sector, leading institutions, companies, and organizations; more than 10,000 visitors from over 80 countries; more than 150 participating companies; and 120 retail brands will take part. The event will address key topics focused on the future of digital commerce and cross-border e-commerce, highlighting the role of artificial intelligence, advanced digital technologies, payment solutions, fintech, and logistics in supporting industry growth and increasing efficiency.