Togg Launches Sales in Germany, Price Turns Heads

Togg, which unveiled its models at the IAA Mobility 2025 in Munich last September, has now officially begun sales in Germany, marking a key milestone in its export journey.

Two models—the SUV T10X and the fastback T10F—are now available in the German market, starting at €34,295. This price point is notably lower than domestic sales prices in Turkey, where high taxes drive costs up considerably.

The T10X and T10F went on sale starting at €34,295.

Germany as Togg’s Gateway to Europe

Germany was not chosen by chance as Togg’s first stop in Europe. Known as the heart of the global automotive industry and equipped with one of the strongest EV charging infrastructures, Germany is seen as a strategic entry point. Togg’s European operations will be managed through Stuttgart-based Togg Europe GmbH.

Germany has become Togg’s gateway to Europe.

Deliveries and Orders

For its German debut, Togg has prepared a limited batch of 1,000 vehicles. Of these, 600 will be delivered by the end of this year. Orders can only be placed through Togg’s digital platform Trumore, with a required deposit of €1,000.

Of the first 1,000 vehicles, 600 will be delivered this year.

According to industry experts, Togg needs to reach annual sales of around 200,000 units to achieve profitability. The company plans to introduce more affordable entry-level versions to the European market starting in 2026.

A Crucial Test for the Brand

As Turkey’s first domestically produced electric car, Togg’s sales performance in Germany will play a decisive role in shaping the brand’s future in Europe.