Spotify Opens Istanbul Office, Strengthening Türkiye Strategy

Spotify has officially opened its new office in İstanbul, marking a significant step in the company’s long-term strategy to deepen its presence in Türkiye’s rapidly expanding creative and digital music ecosystem.

The opening ceremony was attended by senior Turkish officials, including Deputy Minister of Culture and Tourism Gökhan Yazgı, along with representatives from the Copyrights Directorate General, the Radio and Television Supreme Council (RTÜK), and Spotify’s global and regional leadership, as well as key figures from the music industry.

Strategic Role of the Istanbul Office

The new Istanbul hub is designed to bring Spotify closer to Türkiye’s music ecosystem, including artists, record labels, policymakers, and cultural stakeholders. The office will focus on:

• Strengthening collaboration with local artists and industry partners
• Expanding education programs for musicians and their teams
• Supporting local employment in the creative industries
• Enhancing the global visibility of Turkish music

Spotify: Türkiye Is a Key Global Music Market

Spotify MENAT+ Managing Director Akshat Harbola highlighted Türkiye’s strategic importance:

Türkiye is described as one of the world’s most dynamic and culturally rich music markets, with strong commercial potential and increasing global influence. The Istanbul office reflects Spotify’s long-term commitment to connecting Turkish artists with global audiences.